PPC is a marketing system on the Web in which the advertiser pays when the user clicks on its advertisement and goes to its site. This is a more interactive, results-oriented method compared to paying for just the placement of a banner ad on a Web page regardless if anyone clicks on it.
All major search engines now use some form of pay-per-click listings, enabling businesses to take advantage of a unique online marketing opportunity. Consumer use of search engines to locate information on products, find local businesses and buy from vendors has never been greater – and is growing daily.
PPC advertising, if properly managed, is one of the most cost-effective solutions for businesses to delve into the powerful channel of internet advertising. It also provides one of the easiest ROI analyses in online marketing.
The reason why pay-per-click ads is becoming such an attractive option to businesses of all sizes is that campaign options can be tailored to suit any budget. From large multi-national corporations down to small city-specific vendors – online advertising using PPC can deliver targeted, high quality traffic to your website.
The PPC service we offer consists of designing and maintaining online marketing campaigns to encourage the maximum level of traffic to your web page, while restricting outlay to only leads from genuinely interested customers.
We work along side companies and help them choose the appropriate keywords and bidding prices. We also will help your company and its staff creates ads that bring in higher click through rates and help sell your product and / or services.
PPC engines can be categorized in “Keyword”, “Product”, “Service” engines. However, a number of companies may fall in two or more categories. We at Eureka Infotech, continually work in developing more models.
Advertisers using these bid on “keywords”, which can be words or phrases, and can include product model numbers. When a user searches for a particular word or phrase, the list of advertiser links appears in order of bidding. Keywords, also referred to as search terms, are the very heart of Pay per Click advertising. The terms are guarded as highly valuable trade secrets by the advertisers, and many firms offer software or services to help advertisers develop these invaluable words.
“Product” engines let advertisers provide “feeds” of their product databases and when users search for a product, the links to the different advertisers for that particular product appear, giving more prominence to advertisers who pay more, but letting the user sort by price to see the lowest priced product and then click on it to buy. These engines are also called Product comparison engines or Price comparison engines.
“Service” engines let advertisers provide feeds of their service databases and when users search for a service offering links to advertisers for that particular service appear, giving prominence to advertisers who pay more, but letting users sort their results by price or other methods. Some Product PPC’s have expanded into the service space while other service engines operate in specific verticals.
Pay per call
Similar to pay per click, pay per call is a business model for ad listings in search engines and directories that allows publishers to charge local advertisers on a per-call basis for each lead (call) they generate. The term “pay per call” is sometimes confused with “click to call”. Click-to-call, along with call tracking, is a technology that enables the “pay-per-call” business model.